Let's build the foundations of your service business together.

Over 12 weeks, Noah builds your offer, pricing, brand and landing page with you, then helps you take it to real buyers. You finish with everything built and real people telling you whether they will pay.

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"Noah and his team provided guidance, expert advice, and invaluable consultations at every stage, ensuring I felt supported in making the critical decisions that drive business success."

Andrea Entwistle · revday client · Google review

"Noah and his team provided guidance, expert advice, and invaluable consultations at every stage, ensuring I felt supported in making the critical decisions that drive business success."

Andrea Entwistle · revday client · Google review
Price$2,800 one-timeOr 3 payments of $990
Length12 weeksFits around your work
Built with you6 sessions with NoahPrivate working sessions
Refund14 daysFrom your first session
Does this sound familiar?

You want to start, but you are not sure it will work.

You are not sure anyone will pay for it

You wonder if you are solving a real problem or just in love with your own idea, and whether bigger players already own the space. So you keep thinking, and the first step keeps getting pushed back.

The money feels risky

Leaving a steady pay cheque for no guaranteed income is scary. You are not sure how much you need before the first dollar comes in, or what you could lose if it does not work.

You do not know what you do not know

Business structure, ABN, tax, what to charge, where your first customers come from. It all feels like something you should already understand, so you start to doubt you are qualified.

You are doing it around a job and a life

Research happens late at night. Progress is slow, the savings are on the line, and you are worried about looking foolish if it does not work out.

None of this means you are not cut out for it. It is what starting feels like when nobody has helped you work out the basics. AIM builds it with you in 12 weeks, then tests it with real buyers before you spend on anything else.

Noah’s MOVE framework

Four parts, done in the right order

You build the first three with Noah in weeks 1 to 6. Then you test them with real buyers in weeks 7 to 12.

  1. Weeks 1 to 6

    Market

    Who do you help?

    Who they are, what they are stuck on in their own words, and which clients fit.

  2. Weeks 1 to 6

    Offer

    What do you sell, and for how much?

    Four offers that lead into each other, priced from your real numbers.

  3. Weeks 1 to 6

    Voice

    How do you explain it?

    Your pitch, your words and your look, all in one document you copy from.

  4. Weeks 7 to 12

    Evidence

    Do people want it?

    Your landing page goes live and real buyers tell you whether they will pay.

How AIM works

Build it together. Then take it to real buyers.

AIM follows Noah’s MOVE framework: Market, Offer, Voice and Evidence. In weeks 1 to 6 you build the first three with Noah. In weeks 7 to 12 you take it to real buyers, with Noah reviewing how it goes.

Weeks 1 to 6 · Market

We work out who you help

Everything you build next is aimed at the right person.

  • Who you help and what they are stuck on
  • Their pain points, in their words
  • The right-fit clients for your business
Weeks 1 to 6 · Offer

We build what you sell and set your price

Your first offers, each one leading to the next, priced from your real numbers.

  • Four offers that lead into each other: something free, a small first purchase, your main offer and an add-on. Every potential client always has a clear next step
  • Prices worked out from what you need to earn, your hours and your costs, using the revday pricing tool
  • Prices you can explain with confidence when someone asks
Weeks 1 to 6 · Voice

We put it into words

The words that explain what you do, who it is for and why it matters.

  • A brand document: your short pitch, why people should choose you, taglines and how you sound, plus your colours and fonts
  • A reference document you copy from for every web page, post and sales chat, so you never start from a blank page
Weeks 7 to 12 · Evidence

We take it to real buyers

You find out whether people will pay, with Noah beside you.

  • Your landing page live and bringing in interest, such as a quiz, an assessment, a waitlist or a webinar. We pick the one most likely to work for your audience
  • A guide for your first conversations with potential clients, with Noah reviewing how they go
  • Help with follow-up and with what to say when people push back on price
  • Real answers from real buyers, and for many, a first yes

Runs alongside the four steps

Alongside

The AIM online course

Starts the day you enrol and runs next to your sessions, so you always know what to work on in between.

  • 21 days of structured learning inside the revday platform
  • How to design your business, show your value, sell, find clients and grow
  • You arrive at your first session already thinking clearly
Alongside

A tax agent consultation

A consultation with a registered Australian tax agent on the things you need to know at this stage, before you start earning.

  • The crucial tax and legal basics for a new service business
  • Business structure, ABN and business name: what to know before you decide
  • What to watch out for once money starts coming in
  • A consultation, not an accountant engagement
Who it is for

Built for people who want to start a service business properly.

AIM suits you if:

You have a skill and want to build a service business around itYou do not need a fully formed idea. A general direction is enough to start.
You have not signed a paying client yetYou want to go to market with an offer that is tested and priced properly, and not work it out in your first conversations.
You want to get it right before spending on websites and toolsYou would rather have the foundations clear and tested before you build anything bigger.
You are ready to talk to potential clients from week 7The second half of AIM is spent with real buyers. Noah helps you prepare and reviews how it goes.

Not quite? Start here instead:

Already clear on who you help and what you chargeBLAST plans and builds it with you, then coaches you while you run it. Making more than $10k a month, but the business is stuckCSA may fit you better.

Still not sure? Take the quiz or book a free call and Noah will tell you honestly which one fits.

Who you are working with

Noah builds it with you in every session.

Noah Cohen has spent 15 years helping businesses win customers on purpose, not by luck. That work starts before anyone picks up the phone: deciding who to sell to, what to offer, what to charge and how to explain it, then checking people actually want it.

In a new business, that early work is the whole job, and it is where most money gets wasted. In AIM, Noah works through it with you and tests it on real people before you build a website, buy tools or run any marketing. He created the MOVE framework so each piece is done in the right order.

Your six private sessions are working sessions. They are where your brand document, offers, pricing and landing page get made, together. The AIM online course covers the learning in between, and a registered Australian tax agent gives you a consultation on what you need to know at this stage.

15 years in revenue enablement: training and coaching sales teams
Trained teams at Intuit, Docebo, and more
Created the MOVE framework for service businesses
Noah Cohen, founder of revday
Built 1:1 with Noah
Plus the AIM online course and a tax agent consultation
What AIM costs

One price covers all of AIM.

A website, software and ads can cost more than this. AIM finds out who wants what you sell first, so you only build what is worth building.

$2,800 one-time

Or 3 monthly payments of $990. No subscription.

Book a free clarity call

Free 30-minute call first. Noah will tell you honestly if AIM is not the right fit.
Move into BLAST within 30 days of finishing AIM and your second month of BLAST is free.

Everything the price covers

  • Your brand document: who you help, your short pitch, why people should choose you, taglines, how you sound, colours and fonts
  • Your four offers: something free, a small first purchase, your main offer and an add-on
  • Pricing from your real numbers: what you need to earn, your hours and your costs
  • Your reference document: one place to copy from for every page, post and sales conversation

  • Your landing page, built with you and live, such as a quiz, an assessment, a waitlist or a webinar
  • A guide for your first conversations with potential clients, with Noah reviewing how they go
  • Help with follow-up and price pushback
  • Real answers from real buyers before you spend on anything bigger

  • 6 private working sessions with Noah over 12 weeks
  • The AIM online course, from the day you enrol

  • A consultation with a registered Australian tax agent on what you need to know at this stage: business structure, ABN and business name, and what to watch out for once you start earning. It is a consultation, not an ongoing accountant engagement

Full refund if you ask within 14 days of your first session, as long as you attended the sessions in that time. AIM does not include a website or ongoing software. BLAST adds that, if you want it next.

Common questions

Everything you need to know about AIM

Straight answers about what happens, what is included, and whether AIM is right for you.

AIM (Audience, Initial Offer, Messaging) is a 12-week programme for service business owners who have a skill but are not sure who to help, what to charge or how to explain what they do. Across six private working sessions, Noah Cohen builds your offer, pricing, brand and landing page with you using the MOVE framework: Market, Offer, Voice and Evidence. Weeks 1 to 6 are for building, and weeks 7 to 12 are for taking it to real buyers. The AIM online course runs alongside, and you also get a consultation with a registered Australian tax agent. You finish with your foundations built and tested with real buyers, so anything bigger rests on solid ground. It is designed to fit around your existing work or job.
The moment your payment goes through, three things happen. You get immediate access to the AIM online course, a programme outline showing what to expect across the 12 weeks, and a link to book your kick-off call with Noah. That first call is 30 minutes. Noah walks you through the programme, answers your questions, and you book your first working session together.
MOVE is the framework Noah created for AIM. It stands for Market, Offer, Voice and Evidence. Market is who you help, Offer is what you sell and what you charge, Voice is how you explain it, and Evidence is proof that people want it. MOVE gives you and Noah a shared sequence to follow, so nothing gets skipped. You leave with all four completed.
Noah builds a landing page with you to get people interested in your offer, such as a quiz, an assessment, a waitlist or a webinar. You choose the one most likely to work for your audience together. In weeks 7 to 12 you use it, along with a guide for your first conversations, to take your offer to real buyers, with Noah reviewing how it goes.
Yes. It is a good time to do it, because the decisions AIM covers are the ones everything else depends on. You need a skill or area of expertise you want to build a service around, but not a fully formed idea. If you are unsure about the direction itself, book a free call with Noah first and he will tell you honestly whether AIM is the right next step.
A website, software and ads all cost money, and they only work if the offer behind them is right. AIM works out who you help, what you sell and what you charge, then tests it on real people with a quiz, waitlist or webinar page. You find out whether people are interested before you spend on anything bigger, so what you build next rests on something real. Testing cannot promise sales, but it shows you what is worth building and what to change first.
Done with you. Your six sessions are working sessions where Noah builds your brand document, offers, pricing and landing page with you, so what you leave with is specific to your business and yours to keep. In weeks 7 to 12 you have the conversations with potential clients yourself, and Noah reviews how they go and helps you adjust.
It is a consultation with a registered Australian tax agent on the crucial things you need to know at this stage: business structure, your ABN and business name, and what to watch out for once you start earning. It is a consultation, not an accountant engagement, so it does not replace an accountant when you need one. It is included in the price.
AIM builds the foundations before you build anything bigger: who you help, what you sell, how you explain it and whether real people are interested. BLAST then plans and builds your business with you in the all-in-one platform, and coaches you while you run it, with 24/7 support, on a monthly plan with no lock-in. If you are already clear on your audience, offer and pricing, you can go straight to BLAST. Book a call and Noah will tell you which one fits.
Yes. You can pay $2,800 upfront, or 3 monthly payments of $990. Either way, you get the same programme and start straight away.
The next step is BLAST, where Noah builds your website, bookings, payments and follow-up with you and coaches you while you run it, on a monthly plan with no lock-in. If you start BLAST within 30 days of finishing AIM, your second month of BLAST is free. There is no obligation to continue.
Book a free 30-minute call with Noah. There is no pressure to buy anything on the call. If AIM is not the right fit, whether that is because BLAST suits you better or the timing is not right, Noah will tell you honestly and point you in the right direction.
Ready to get this right?

Get the foundations right. Then start building.

Book a free 30-minute call with Noah. He will tell you honestly whether AIM is the right fit and what to expect across the 12 weeks.

Book a free clarity call Take the quiz first
30 minutes. Free. No commitment.