Let's build the foundations of your service business together.

AIM (Audience, Initial Offer, Messaging) builds the foundations of your service business in 12 weeks. We work out who you help, what you sell and how to explain it. Then we build a sign-up page with you, such as a quiz, waitlist or webinar, to see whether real people are interested before you spend on a website or tools. You get 6 private sessions with Noah, an online course alongside, and a tax agent consultation.

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"Noah and his team provided guidance, expert advice, and invaluable consultations at every stage, ensuring I felt supported in making the critical decisions that drive business success."

Andrea Entwistle · revday client · Google review

"Noah and his team provided guidance, expert advice, and invaluable consultations at every stage, ensuring I felt supported in making the critical decisions that drive business success."

Andrea Entwistle · revday client · Google review
Price$2,800 one-timePayment plan available
Length12 weeksFits around your work
Coaching6 x 1:1 with NoahPrivate sessions
Refund14 daysFrom your first session
Does this sound familiar?

You want to start, but you are not sure it will work.

You are not sure anyone will pay for it

You wonder if you are solving a real problem or just in love with your own idea, and whether bigger players already own the space. So you keep thinking, and the first step keeps getting pushed back.

The money feels risky

Leaving a steady pay cheque for no guaranteed income is scary. You are not sure how much you need before the first dollar comes in, or what you could lose if it does not work.

You do not know what you do not know

Business structure, ABN, tax, what to charge, where your first customers come from. It all feels like something you should already understand, so you start to doubt you are qualified.

You are doing it around a job and a life

Research happens late at night. Progress is slow, the savings are on the line, and you are worried about looking foolish if it does not work out.

None of this means you are not cut out for it. It is what starting feels like when nobody has helped you work out the basics. AIM does that with you in 12 weeks, and tests it before you spend on anything else.

How AIM works

Four steps, one flat fee.

We use Noah’s MOVE framework: Market, Offer, Voice and Evidence. Every step is built with you, 1:1 with Noah.

M · Market

We work out who you help

Everything you build next is aimed at the right person.

  • Who you help and what they are stuck on
  • Their pain points, in their words
  • The right-fit clients for your business
O · Offer

We build what you sell and set your price

Your first offers, each one leading to the next, priced from your real numbers.

  • A 4-offer suite: a lead magnet, an entry offer, a core offer and an upsell, so every prospect has a clear next step
  • Prices worked out from what you need to earn, your hours and your costs, calculated live with the revday pricing tool
  • A pricing model you can defend in any sales conversation
V · Voice

We put it into words

The words that explain what you do, who it is for and why it matters, all in one place.

  • A brand document: elevator pitch, value propositions, taglines and brand voice, plus colours and fonts
  • A reference document that feeds every website page, post and sales conversation, so you never start from a blank page
E · Evidence

We test it on real people

Before you build anything else, you find out whether people want it.

  • A page built with you to bring in awareness and interest. It could be an assessment, a quiz, a waitlist or a webinar, chosen from your audience, your offer and what is most likely to work
  • A conversation guide for interviewing prospects properly
  • Real interest from real people before you build anything bigger

Runs alongside the four steps

Alongside

The AIM online course

Starts the day you enrol and runs next to your sessions, so you always know what to work on in between.

  • 21 days of structured learning inside the revday platform
  • Business design, client value, sales process, lead generation and growth foundations
  • You arrive at your first session already thinking clearly
Alongside

A tax agent consultation

A consultation with a registered Australian tax agent on the things you need to know at this stage, before you start earning.

  • The crucial tax and legal basics for a new service business
  • Business structure, ABN and business name: what to know before you decide
  • What to watch out for once money starts coming in
  • A consultation, not an accountant engagement
Who it is for

Built for people who want to start a service business properly.

AIM suits you if:

You have a skill and want to build a service business around itYou do not need a fully formed idea. A general direction is enough to start.
You have not signed a paying client yetYou want to go to market with an offer that is tested and priced properly, and not work it out in your first conversations.
You want to get it right before spending on websites and toolsYou would rather have the foundations clear and tested before you build anything bigger.

Not quite? Start here instead:

Already clear on who you help and what you chargeBLAST builds your business in the all-in-one platform. Making more than $10k a month, but the business is stuckCSA may fit you better.

Still not sure? Take the quiz or book a free call and Noah will tell you honestly which one fits.

Who you are working with

Every AIM session is 1:1 with Noah.

Noah Cohen has spent 15 years in revenue enablement: making sure a business can win customers on purpose, not by luck. Inside a company, that starts well before anyone picks up the phone. Someone has to decide who you sell to, what you offer, what it costs and how you explain it, and then check that people actually want it.

In a new business, that early work is the whole job, and it is where most money gets wasted. AIM is revenue enablement for the stage before you have clients. Noah works through who you help, what you sell, what you charge and how you say it, then tests it on real people before you build a website, buy tools or run any marketing. He created the MOVE framework so each piece is done in the right order.

Noah is in every session. The AIM online course runs alongside, and a registered Australian tax agent gives you a consultation on what you need to know at this stage.

15 years in revenue enablement: training and coaching sales teams
Trained teams at Intuit, Docebo, and more
Created the MOVE framework for service businesses
Noah Cohen, founder of revday
Coached 1:1 by Noah
Plus the AIM online course and a tax agent consultation
What AIM costs

One flat fee covers all of AIM.

A website, software and ads can cost more than this. AIM finds out who wants what you sell first, so you only build what is worth building.

$2,800 one-time

One payment. No subscription.

Book a free clarity call

Free 30-minute call first. Noah will tell you honestly if AIM is not the right fit. Payment plan available.

Everything the price covers

  • Your brand document: who you help, elevator pitch, value propositions, taglines, colours, fonts and voice
  • Your 4-offer suite: a lead magnet, an entry offer, a core offer and an upsell
  • Pricing from your real numbers: what you need to earn, your hours and your costs
  • Your reference document: one place to copy from for every page, post and sales conversation

  • A page built with you to bring in awareness and interest, such as an assessment, quiz, waitlist or webinar
  • A conversation guide for interviewing prospects properly
  • Real interest from real people before you spend on anything bigger

  • 6 private 1:1 sessions with Noah over 12 weeks
  • The AIM online course, from the day you enrol

  • A consultation with a registered Australian tax agent on what you need to know at this stage: business structure, ABN and business name, and what to watch out for once you start earning. It is a consultation, not an ongoing accountant engagement

Full refund if you ask within 14 days of your first coaching session, as long as you attended the sessions in that time. AIM does not include a website or ongoing software. BLAST adds that, if you want it next.

Common questions

Everything you need to know about AIM

Straight answers about what happens, what is included, and whether AIM is right for you.

AIM (Audience, Initial Offer, Messaging) is a 12-week programme for service business owners who have a skill but are not sure who to help, what to charge or how to explain what they do. Noah Cohen works with you 1:1 through the MOVE framework, Market, Offer, Voice and Evidence, across six private sessions. The AIM online course runs alongside, and you also get a consultation with a registered Australian tax agent. You finish with your foundations built and tested on real people, so anything bigger rests on solid ground. It is designed to fit around your existing work or job.
The moment your payment goes through, three things happen. You get immediate access to the AIM online course, a programme outline showing what to expect across the 12 weeks, and a link to book your kick-off call with Noah. That first call is 30 minutes. Noah walks you through the programme, answers your questions, and you book your first working session together.
MOVE is the framework Noah created for AIM. It stands for Market, Offer, Voice and Evidence. Market is who you help, Offer is what you sell and what you charge, Voice is how you explain it, and Evidence is proof that people want it. MOVE gives you and Noah a shared sequence to follow, so nothing gets skipped. You leave with all four completed.
In the Evidence step, Noah builds a page with you to bring in awareness and interest in your offer. It could be an assessment, a quiz, a waitlist or a webinar. Which one depends on your audience, your offer and what is most likely to work for you. You also get a conversation guide for interviewing prospects, so you collect real interest from real people before you build anything bigger.
Yes. It is a good time to do it, because the decisions AIM covers are the ones everything else depends on. You need a skill or area of expertise you want to build a service around, but not a fully formed idea. If you are unsure about the direction itself, book a free call with Noah first and he will tell you honestly whether AIM is the right next step.
A website, software and ads all cost money, and they only work if the offer behind them is right. AIM works out who you help, what you sell and what you charge, then tests it on real people with a quiz, waitlist or webinar page. You find out whether people are interested before you spend on anything bigger, so what you build next rests on something real. Testing cannot promise sales, but it shows you what is worth building and what to change first.
Done with you. Noah works through everything alongside you in your 1:1 sessions. You are the one building the business, so your input shapes the result, and what you leave with is specific to your business. It is yours to keep and use long after the programme ends.
It is a consultation with a registered Australian tax agent on the crucial things you need to know at this stage: business structure, your ABN and business name, and what to watch out for once you start earning. It is a consultation, not an accountant engagement, so it does not replace an accountant when you need one. It is included in the price.
AIM builds the foundations before you build anything bigger: who you help, what you sell, how you explain it and whether real people are interested. BLAST then builds your business in the all-in-one platform, with 24/7 support and monthly coaching, for $750 a month. If you are already clear on your audience, offer and pricing, you can go straight to BLAST. Book a call and Noah will tell you which one fits.
Book a free 30-minute call with Noah. There is no pressure to buy anything on the call. If AIM is not the right fit, whether that is because BLAST suits you better or the timing is not right, Noah will tell you honestly and point you in the right direction.
Ready to get this right?

Get the foundations right. Then start building.

Book a free 30-minute call with Noah. He will tell you honestly whether AIM is the right fit and what to expect across the 12 weeks.

Book a free clarity call Take the quiz first
30 minutes. Free. No commitment.