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For early-stage service businesses

Start your service business
with someone beside you.

Over 12 weeks, Noah works through the decisions most people skip , who you help, what you charge, and how to explain it , then tests it on real people before you go live. Six private sessions. Real assets you keep.

Book a free clarity call Take the quiz first
Free 30 minutes with Noah. Spaces are limited.
12 weeks, built alongside you
6 private 1:1 sessions with Noah
6 real assets you keep forever
0 guessing. Every decision backed by a real plan.

"revday is a fantastic sales and marketing solution for our business. We have had amazing support in getting it set up and Noah is incredibly knowledgeable."

Aly Nicolaou · revday client · Google review
Length 12 weeks Flat fee, paid upfront
Sessions 6 x 1:1 with Noah No support team, just Noah
Framework MOVE Market, Offer, Voice, Evidence
You leave with 6 real assets Yours to keep and use forever
Does this sound familiar?

Most people start building before they are ready. That is the problem AIM solves.

AIM gives you a clear plan built specifically for your business, with someone beside you the whole way. Not more advice. A starting point you can actually move from.

You want to start but do not know where to begin

Every time you try, you hit a wall. So you research more and still feel stuck. The problem is not information, it is not having a specific plan for your specific situation.

You do not have a plan you actually trust

You have got ideas but nothing feels solid enough to commit to, so you keep tweaking instead of starting. Confidence comes from a clear plan, not more motivation.

You are guessing at the important stuff

What to charge. Who to target. How to explain what you do. None of it feels clear, so you either underprice, talk to everyone, or avoid the conversation entirely.

You are drowning in advice that contradicts itself

YouTube, podcasts, Reddit, Instagram. Everyone has a different answer and none of it fits your situation. One clear plan built for your business beats seventeen conflicting opinions.

Clarity creates momentum. Confusion creates rework. AIM helps you get the important decisions right first.

Who you are working with

AIM is six sessions working directly with Noah. Nobody else.

Noah Cohen is a revenue enablement specialist with 15 years of experience helping people design offers, define their audience, and build sales systems that actually work. He is not a business coach who hands you a workbook and checks in monthly. He is in every session, drawing out the right answers, building the real assets with you.

By the end of AIM you will have your avatar, your offers, your pricing, your voice, and a validated offer tested on real people , all built alongside Noah, not handed to you as a template to fill in alone.

15 years in revenue enablement and offer design
Built the MOVE Framework specifically for service businesses
In every session with you, building alongside you, not handing you a template
5.0 stars on Google across all revday clients
Noah Cohen, founder of revday
6 private sessions with Noah
Not a team, not a course. Just you and Noah.
"Not just personable and a delight to work with, he is incredibly intuitive and insightful about our business challenges." Christine · revday client
What you walk away with

Six things you will have at the end of AIM.

Not notes from a course. Not advice to act on later. These are the actual assets you leave with, built with Noah across 12 weeks.

01

Your brand playbook

Customer avatar, elevator pitch, value propositions, taglines, brand colours, fonts, and voice, all in one document that tells you and everyone you hire exactly what your business stands for.

Built in a guided session with Noah

02

Your 4-offer suite

Lead magnet, entry offer, core offer, and upsell, designed as a complete product ecosystem so every prospect has a clear path to becoming a paying client.

Built in a 1:1 pricing architecture workshop

03

Pricing you can say out loud

Prices calculated from your real numbers , what you need to earn, your hours, your costs. Not a guess, not what someone else charges. A model you can defend in any sales conversation.

Calculated live using the revday pricing tool

04

Your reference document

A single source of truth that drives every website page, piece of content, and sales conversation after the programme ends. So you never start from a blank page again.

Produced from your brand playbook session

05

A validated offer

A one-page landing page to capture real interest, a conversation guide to run proper prospect interviews, and enough signal to know people will pay , before you go live.

Tested on real people before the programme ends

06

Legal and tax foundations

A consultation with a registered Australian tax agent covering ABN, business structure, business name registration, bank account, Stripe, Google Business Profile, and domain setup.

Dedicated consultation, referral pathway included

The framework inside AIM

You AIM. Then you MOVE.

The four foundations every service business needs to get right before they start building anything. MOVE gives you and Noah a shared sequence to follow so nothing gets skipped.

M

Market

Who you help

Define your ICP, understand their pain points, and build your customer avatar so everything you build is aimed at the right person from day one.

Customer avatar ICP definition Pain point mapping

O

Offer

What you sell and what you charge

Design your 4-offer suite and price it from your real numbers. Lead magnet, intro offer, core offer, and upsell, built around what you need to earn each month.

4-offer suite Pricing architecture Break-even model

V

Voice

How you explain it

Build the words that explain what you do, who it is for, and why it matters. Your elevator pitch, value propositions, taglines, and brand voice, all in one document.

Brand playbook Elevator pitch Value propositions

E

Evidence

Proof people will pay

Test your offer on real people before you go live. A landing page, a conversation guide, and enough signal to know demand exists before you spend a cent on ads.

Landing page Conversation guide Market signal
Included from day one

The 21-Day Business Blast starts the moment you enrol.

Before your first session with Noah, you get immediate access to revday's structured online foundations course inside the revday platform. 21 days of learning covering how to design your business, define your client value, map your sales process, and identify where the biggest opportunities are, so you arrive at your kick-off call already thinking clearly.

You will never sit waiting for your next session wondering what to work on. The course bridges every gap between your 1:1 sessions with Noah so momentum never stops.

Business design Client value Sales process Lead generation Growth foundations

21 days

of structured learning, available the moment you enrol, before your first session begins.

Business design and positioning
Client value and offer thinking
Sales process fundamentals
Lead generation strategy
Growth foundations and planning
Software included throughout AIM. The revday platform is part of the programme, not an add-on. Your landing page, pipeline, and tools are all set up and ready to use.
Start with AIM if

You want to get this right before spending money on websites and tools.

AIM is for people who know they want to build a service business but want someone beside them while they figure out the fundamentals, not more advice to interpret alone.

Book a free clarity call
1

You are not sure who you are actually selling to yet

You have a skill or direction but no clear picture of the specific person you help, what pain you solve, or why they would choose you over someone else.

2

You do not know what to charge or how to explain what you do

Pricing feels like a guess and your description of your service changes every time you say it. AIM fixes both with real numbers and a clear message.

3

You have not signed a paying client yet

You want to go to market with a validated offer and real confidence, not waste your first conversations on an offer that is not clear or priced correctly.

4

You want to do this properly, not piece it together later

You have seen what happens when the foundations are missing. You do not want to build a website, pay for ads, or hire help before the core is clear and tested.

Already clear on who you help and what you charge? You may be ready to go straight to BLAST. Book a call with Noah and he will tell you honestly which one fits.
AIM or BLAST?

Not sure which one is right for you?

Both programmes include 1:1 sessions with Noah, software, and ongoing support. The difference is where you are starting from.

You are here

Start with AIM if

You want to get the foundations right before spending money on websites and tools.

  • You are not sure who you are selling to yet
  • You do not know what to charge or how to explain what you do
  • You have not signed a paying client yet
  • You want a validated offer before you build anything
Book a free clarity call
Already clear?

Go straight to BLAST if

You know your audience, your offer, and your pricing. You are ready to build.

  • You already know what you are selling and who it is for
  • You are ready to build your website, booking, and payments
  • You want someone to build the tech with you, not hand you a manual
  • You want leads followed up automatically while you do the work
Learn about BLAST

Not sure? Book a free call with Noah and he will tell you honestly which one fits where you are right now.

Common questions

Everything you need to know about AIM

Straight answers about what happens, what is included, and whether AIM is right for you.

Over 12 weeks, you and Noah work through the foundations most people skip. You get 6 private working sessions with Noah, immediate access to the 21-Day Business Blast online course inside the revday platform, a registered Australian tax agent consultation, and a set of real assets at the end , your brand playbook, your 4-offer suite, your pricing model, a reference document, a validated offer tested on real people, and your business and legal setup done properly. Nothing is handed to you to fill out alone. Everything is built together.
MOVE is the four-step framework that runs through every AIM programme. It stands for Market, Offer, Voice, and Evidence , the four foundations every service business needs to get right before they start building. Rather than working through AIM as a loose collection of sessions, MOVE gives you and Noah a shared sequence to follow. You leave with all four steps completed.
Yes , and it is probably the best time to do it. Most people start building their website or buying tools before they know who they are talking to or what to charge. AIM gets those decisions right first, so nothing you build later needs to be redone. By the end of the programme, you will have a validated offer with real market interest, so your first client conversation starts from a position of confidence, not guesswork.
You need a skill or area of expertise you want to build a service around, but you do not need a fully formed idea. Most people who start AIM have a general direction but are not clear on exactly who they are helping, what they are offering, or how to explain it. That is exactly what the programme works out. If you are completely unsure about the direction itself, book a free call with Noah first and he will tell you honestly whether AIM is the right next step.
Done with you. Noah works through everything alongside you in the 1:1 sessions , he is not handing you a template and leaving you to it. But you are the one building the business, so your input drives the output. The assets you leave with are specific to your business, not recycled from someone else's playbook. And they are yours to keep and use long after the programme ends.
AIM is for getting clear on what you are selling and who it is for, before you build anything. BLAST is for people who already have that clarity and are ready to set up their website, booking system, payments, and follow-up. Most people who do AIM move into BLAST once they finish. If you are already clear on your audience and pricing, you can go straight to BLAST. Book a call with Noah and he will tell you which one fits.
Because most people starting a service business get the legal and financial basics wrong, or leave them too late. The consultation is with a registered Australian tax agent and covers business structure, ABN registration, business name registration, bank account setup, Stripe, Google Business Profile, domain setup, and what to watch out for once you start earning. It is included in the programme at no extra cost.
12 weeks. The programme is designed to be done alongside your existing work or job , it is not a full-time commitment. The 6 sessions with Noah are spread across that time, and the 21-Day Business Blast course gives you a structured foundation to build on from week one. Between sessions, you always know what to focus on next.
Ready to get this right?

Get clear. Get confident. Start properly.

Book a free 30-minute call with Noah. He will tell you honestly whether AIM is the right fit and what to expect across the 12 weeks.

Book a free clarity call Take the quiz first
30 minutes Free No commitment Spaces limited