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For early-stage service businesses

Start your service business, with someone beside you.

Over 12 weeks, Noah helps you find that starting point: who you actually help, what you charge, and how to explain it, tested on real people before you launch. Six private sessions, real assets you keep, and a tax agent consultation included.

No pressure to buy Free 30 minutes Spaces are limited

What you walk away with

Your brand playbook

Avatar, elevator pitch, value propositions, taglines, colours, fonts, and brand voice — built to last.

Your 4-offer suite

Lead magnet, entry offer, core offer, and upsell — built and priced for your business.

Pricing you can stand behind

A service structure and price based on what you need to earn — not a guess.

Your reference document

One document that guides your website, content, and sales conversations long after AIM ends.

A validated offer

Real-market tested before the programme ends — so you know people will pay before you go live.

Legal and tax setup done right

A consultation with a registered Australian tax agent — covering structure, ABN, bank account setup, and what to watch out for when you start earning.

What you walk away with

Six things you will have at the end of AIM.

Not notes from a course. Not advice to act on later. These are the actual assets you leave with — built with Noah across 12 weeks.

Your brand playbook

Customer avatar, elevator pitch, value propositions, taglines, brand colours, fonts, and voice — all in one document.

Your 4-offer suite

Lead magnet, entry offer, core offer, and upsell — built and priced around what you need to earn each month.

Pricing you can say out loud

A complete service structure with a pricing model based on what you need to take home — not a guess.

Your reference document

A single document that drives every website decision, piece of content, and sales conversation after the programme ends.

A validated offer

Your service tested in the real market before the programme ends — so you know people will pay before you go live.

Legal and tax foundations

A consultation with a registered Australian tax agent — covering structure, ABN, bank account setup, and what to watch out for as you start earning.

Ready to start?

Book a free 30-minute call with Noah.

Book a call
Let's be straight

AIM is not a course. Not a template. Not another tool.

Not a course you watch alone

No pre-recorded videos. No modules to work through by yourself. Everything is built live with Noah.

Not a template to fill in

No generic frameworks that apply to every business. What you build is specific to you, your market, and your numbers.

Not another tool to figure out alone

No login and a handoff. Noah is in every session with you — not just at the start and never again.

Not advice to act on later

You leave every session with something built — not a list of things to do when you find the time.

Not a quick fix

12 weeks means doing this properly — in the right order, with the right foundations — so you do not have to redo it.

Not for everyone

Spaces are limited. AIM works because Noah is genuinely involved — and that means it can only run with a small number of people at a time.

What it is instead

Done with you, every step

Six private working sessions where you and Noah build the real foundations of your business together.

Built for your business specifically

Your avatar, your offers, your pricing, your voice — none of it is recycled from someone else's playbook.

Real assets you keep forever

A brand playbook, 4-offer suite, reference document, and a validated offer — yours to use long after the programme ends.

WHY THIS MATTERS

Most people do not need more tools first. They need clearer direction.

A lot of early-stage business owners start building before they are clear. They pay for branding, websites, funnels, or software before they really know who they are helping, what they are selling, or how to explain it.

That usually creates more noise, not more momentum.

Slow down to speed up.

AIM helps you slow down just enough to get the important decisions right first.

Because clarity creates momentum. Confusion creates rework.

AIM or BLAST?

Not sure which one is right for you?

Both programmes include 1:1 sessions, software, and ongoing support. The difference is where you are starting from.

You are here

Start with AIM if...

  • You want to get this right before spending money on websites and tools.
  • You are not sure who you are actually selling to yet.
  • You do not know what to charge or how to explain what you do.
  • You have not signed a paying client yet and want a clear plan before you do.
Already clear?

Go straight to BLAST if...

  • You already know what you are selling and who it is for.
  • You are ready to build your website, booking system, and payment setup.
  • You want someone to build the tech with you, not hand you a manual.
  • You want leads followed up automatically while you are doing the work.
Learn about BLAST
Questions

Things people ask before booking

Over 12 weeks, you and Noah work through the foundations most people skip before they start a business. You get 6 private working sessions, a registered tax agent consultation, and a set of real assets at the end — including your brand playbook, your 4-offer suite, your pricing, and a reference document covering your positioning, your pitch, how your business looks, and how you write. It is not a course you watch alone. Everything is built together.

Yes, and it is probably the best time to do it. Most people start building their website or buying tools before they know who they are talking to or what to charge. AIM gets that sorted first so nothing you build later needs to be redone.

Done with you. Noah works through everything alongside you in the 1:1 sessions, but you are the one building the business. The work you do in AIM is yours to keep and use long after the programme ends.

AIM is for getting clear on what you are selling and who it is for before you build anything. BLAST is for people who already know that and are ready to set up their website, booking, payments, and follow-up. Most people who do AIM move into BLAST once they finish. If you are already clear on your audience and pricing, you can go straight to BLAST.

Because most people starting a service business get the legal and financial basics wrong or leave them too late. The consultation is with a registered Australian tax agent and covers business structure, ABN registration, business name registration, setting up a business bank account, and what to watch out for once you start earning. It is included in the programme at no extra cost.

12 weeks. The programme is designed to be done alongside your existing work or job. The 6 sessions with Noah are spread across that time, and the work in between is structured so you always know what to focus on next.

Book a free 30-minute call with Noah. There is no pressure to buy anything on the call. If AIM is not the right fit, he will tell you that and point you in the right direction.

READY TO GET CLEARER?

Get clear before you build more.

Book a free clarity call and find out if AIM is the right fit for where your business is at right now. No pressure, no hard sell, just a practical conversation about what needs to happen next.

Take the Clarity Quiz first

30 minutes. Free. No commitment.