How database reactivation can help you convert dormant contacts into hot leads
In any business, your customer database is one of your most valuable assets. But over time, some contacts may become inactive, and your list might look like it’s full of “dormant” customers who haven't engaged with your business in a while. The good news is, these contacts still have value, and with a well-planned database reactivation campaign, you can turn those inactive leads into hot prospects again.
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What is database reactivation?
Database reactivation is simply reaching out to contacts that haven’t interacted with your business for a while and giving them a reason to engage again. Whether through email or SMS, this strategy allows you to remind these contacts about your brand, reignite their interest, and potentially turn them into active customers.
For example, if you run an online store, some customers may have purchased from you before but haven't returned in a long time. By sending them a well-timed offer or reminder, you can prompt them to check out your latest products and make a purchase.
How does database reactivation work?
Let’s break down how it works step by step:
Reach out three times
revday’s automated system helps you send out offers to inactive contacts three times as a best practice (this frequency can be adjusted). Why three times? Because not everyone responds on the first or second try. Sending reminders at different times of the day increases the chances of your message being seen and acted upon.
Scenario: Imagine you have a customer who hasn’t bought anything in six months. You send them an email with a 20% discount on their favourite product. If they don’t respond to the first email, you try again at a different time or even switch to SMS. Eventually, they may open the message and take action.
Split outreach times
You don’t want to send all your messages at the same time. revday helps you spread them out across different parts of the day, giving your contacts a better chance to see the offer when they’re most active. Morning, afternoon, or evening – the system automatically adjusts.
Scenario: Let’s say you have 100 inactive contacts. Instead of sending everyone an email at 9 AM, the system schedules some for 9 AM, others for 1 PM, and the rest at 6 PM, increasing the chances that people will open and respond.
Re-assess the contact value
As you start getting replies, you can re-assess the value of each contact. If someone responds positively to your campaign, they become a hot lead and move up the list of priorities. This allows you to focus on the contacts that are most likely to convert.
Scenario: One customer opens all your emails, clicks on your links, and even asks for more information about a product. This is a hot lead that revday automatically identifies, giving you a chance to send them a more personalised offer.
Pipeline Management
The built-in pipeline feature helps you manage contacts based on their importance. Whether they’re cold, warm, or hot, revday’s system organises them so you can prioritise follow-ups and offers accordingly.
Scenario: After running your reactivation campaign, you now have a list of warm and hot leads, neatly organised in revday’s pipeline. You can focus your efforts on converting these leads, rather than spending time on inactive contacts.
Send Offers to hot prospects automatically
Once revday identifies which contacts are “hot”, you can set it up to automatically send out a special offer. Whether it's a discount or free shipping, these targeted offers increase the likelihood of converting hot leads into paying customers.
Scenario: A customer hasn’t shopped in a while, but after interacting with your emails and clicking on your site, revday automatically sends them an exclusive 10% discount on their next purchase. This pushes them to finally complete their purchase.
Why is database reactivation important?
Many businesses focus on acquiring new customers but forget about the potential of their existing database. Reactivating contacts is a cost-effective way to boost sales without needing to invest heavily in new customer acquisition. These contacts already know your brand, so re-engaging them is much easier than attracting someone who has never heard of your business.
How revday can help with database reactivation
At revday, we specialise in helping businesses make the most of their customer database. With our automated database reactivation tools and strategies, we help you effortlessly manage your campaigns, optimise outreach times, and boost conversions with minimal manual work. Our solutions are designed to take the hassle out of contacting dormant leads, ensuring that your business keeps growing.
Key features of revday’s database reactivation tools:
Automated SMS and email campaigns
Customisable outreach times
Built-in pipeline to track and manage contacts
Instant offers sent to hot prospects
Real-time reassessment of contact engagement
With revday, you can streamline your database reactivation process and turn dormant contacts into profitable leads with ease. Don’t let inactive contacts sit idle – let us help you bring them back to life!
Final thoughts
Database reactivation is a simple yet powerful tool that can help you unlock the hidden value in your existing customer base. With revday’s automated tools, you can build personalised campaigns, reach out to contacts when it’s most effective, and convert cold leads into hot prospects with minimal effort.
